An AI agent is talking to every lead you get.
Who is checking what it says?
We don't build your AI sales agent. We hold it to account. Metrix reads every conversation it has, charts what it is doing to your pipeline, audits where it goes wrong, and sends the fixes to whoever runs it.
You have an AI closing your sales, and no idea whether it is any good.
Your AI agent answers every enquiry from your website, email, WhatsApp and web chat. Quoting prices, following up, handing over to your team. Thousands of conversations a month. It replies in under a minute, day or night, and never forgets to follow up. What you cannot see is the quality.
Your AI provider supplies headline numbers, but there is no real visibility into what is happening inside the conversations: what is working, where leads are being lost, or what the AI needs to improve. You are trusting the AI without truly measuring it.
See what your agent is really doingThe analytics layer your agent never had.
Every conversation your agent has ever had, analysed, measured and turned into clear insight. Filter by location, channel, lead source and date, with every figure explained in plain English, including how it was calculated.
Where in the conversation are we losing them?
Analyse. Feedback. Improve. Repeat.
Every week, Metrix audits your AI agent's conversations, identifies opportunities for improvement and turns them into actionable feedback. The result is an accountable, continuous improvement loop that would be impossible to achieve through manual review alone.
We review a mix of won, lost, unanswered and escalated conversations each week, so you see the full picture, not just the best cases.
Duplicates and quoted email chains are removed, so each conversation is reviewed exactly as your customer experienced it.
Each issue is flagged where it happened, with its severity and the response the agent should have given.
A handled-well score tracked week on week, with every issue ranked by frequency, so you can see each fix take effect.
Don't just identify the problem. Show the AI how to improve.
The reviewer provides the response the agent should have given, turning every finding into a clear, actionable training instruction.
The agent was handing over questions it could answer itself.
A price. A size. Whether a unit was available. It answered exactly those questions perfectly well elsewhere in the same week, so this was a habit, not a limitation. Every time it did it, a customer who was ready to book was handed a wait instead of an answer.
Every one of these happens at the point the customer was still interested. The third is the only pattern about the team rather than the AI, and it is the most expensive of the lot, because those leads had already put their hand up.
A customer asked where the site was. He had just committed to the twelve-month option, that question was the last thing standing between him and a booking. The reply handed him to a human without answering it.
A customer volunteered a competitor's price of £90. The agent came back with three prices, all higher, and left the price-match guarantee to the last line. The 50% offer it had already mentioned twice was never applied.
Eleven days and ten messages before a price appeared, and only once the customer asked outright. The price had been on the enquiry from the start. In another, she had to say she was not interested to get a number out of it.
A customer answered what he was storing on the 23rd. The same three questions went back out on the 23rd, 24th, 26th and 30th. Four rounds asking for information already given, with no price offered in between.
One opener, then silence, on enquiries with a known start date a fortnight out. Other enquiries in the same week got four messages.
Small moments. Repeated at scale. Significant impact.
None of these are complex problems. They are small behaviours that a good salesperson would recognise and correct immediately. But when AI is handling every enquiry, those same behaviours repeat across thousands of conversations, largely invisible in headline conversion figures.
Every conversation is an opportunity to learn. By identifying these patterns, feeding them back and continuously improving the agent, small improvements compound into significant commercial results.
What turned up in the first month.
Customers asked for a price, a size or availability, the moment they were ready to book, and the agent handed them to the team instead of answering. A wait instead of a sale.
Enquiries handled during opening hours converted at 13.6%. Those arriving out of hours converted at 7.8%, even though the AI replied just as fast. Same agent, very different outcome.
Conversations closed in a single message converted at 21.9%. Nearly two thirds of enquiries needed four to six messages, and those converted at just 5.0%.
Two reports, two jobs.
One tells the business how the agent is performing. The other tells whoever runs the agent exactly what to fix.
Sent to the business every month. Leads, funnel, conversion by month and by location, response and reply timing, out-of-hours activity and why the losses were lost. Twenty-one sections, each one switchable, so it says what that customer wants it to say.
Sent every week to whoever runs the agent, your team or your AI provider. How many conversations were read, how many were handled well, every issue ranked by frequency with movement against last week, and each flagged conversation in four lines: what the customer asked, what the agent said, what was wrong, what it should have said. A spreadsheet comes attached with a blank column for them to record what they fixed.
The audit is not a report card. It is a work order, and the blank column shows what was fixed.
You bought the agent.
We'll tell you if it's selling.
We don't replace your AI sales agent and we don't need to change how it runs. We connect to the conversations it is already having, then build the analytics, the audit and the weekly feedback loop around it, whoever built it.
We'll screenshare a live system, show you the dashboard, a real audit and the weekly feedback report, and discuss how we could point it at your agent.
Book a 15-minute demo